When is it the right time to change your D2C strategy?

When is it the right time to change your D2C strategy?

When is it the right time to switch from D2C to B2B2C?

The right time to change your D2C strategy depends on a variety of factors. Thus, there is no set timeline for all businesses as it depends on the business nature and company goals.

Nevertheless, switching from D2C to B2B2C strategy including distribution and retailers into your go-to-market plan can be a big step for any company, but it doesn’t have to be. Of course, it requires a shift in mindset, pricing strategy and focus to successfully navigate the transition. In this article, we will explore the key steps and considerations for making the switch from D2C to B2B2C.

Why do most companies start with a D2C strategy?

Before diving into the key steps you need to take to change your direct-to-consumer strategy, it is important to understand the difference between the two market strategies. 

D2C, as the name implies, is a business model where a company sells products or services directly to consumers. Companies typically focus on creating emotional connections with their customers and providing a seamless, user-friendly buying experience directly from them without any channels in between like retailers or distributors. 

B2B2C, on the other hand, is a business model where a company sells products or services to other businesses who then sell it to consumers. These companies typically focus on building relationships with the other businesses. Examples of a B2B2C market approach include wholesalers, distributors, retailers and business service providers.

However, you can easily have both and that’s what the most successful companies do. Making their product available to buy directly from them or one of their retail partners.

Why is it important to do both strategies?

Well simply, going after a global market directly to consumers is hard. Even if you sell your products on all Amazon marketplaces and other local marketplaces, you are still doing most of the business online and selling a unit at a time. This is not sustainable unless your product is so popular and in high demand globally or your marketing is off the charts and your product becomes viral.

Let’s face it, most companies can’t set up a store in every country in the world and reach out directly to their end consumer in person. However, in today’s world, 85% of all retail sales happen in-store.

While you’re beginning to have great sales numbers with your product or you are already selling hundreds of units daily directly to consumers,  at some point it makes sense to find partners that have access to hundreds of thousands of potential customers. At this point you need to start thinking changing your direct-to-consumer strategy. The next step is to consider the B2B2C approach. This strategy will get your product listed with them and help you grow your product sales in huge volumes in new markets.

What are the pros and cons of a B2B2C approach?

When you are ready to change your direct-to-consumer strategy, you need to access the pros and cons of a B2B2C approach. The whole upside of finding other partners to sell your product in new markets is their expertise and access to thousands of potential customers. The volume of sales that comes with this approach is the most important aspect. However, as you are not selling directly and that means that you don’t always have control of your retail pricing and service your partner gives to your future clients. 

1. Pricing

Before going to a B2B2C approach, you first have to calculate your margin. Can you handle a partner financially? Nobody wants to work for free, so distributors and retailers rightfully ask for a margin. They take the risk of buying and selling your product, they have personnel and operations to run. If you can’t afford around 30% for retailers and 15% for distributors perhaps this approach is not right for you.  

However, if you consider the volume of units they purchase, then producing these volumes might help reduce your costs and have more room to offer better margins.

2. Market

Which market fits best for your international growth and how to find partners there?

Conducting market research is an important step in assessing which market to target next. This includes gathering information on your target market, competitors, and industry trends. This can be done through surveys, focus groups, and analyzing data on consumer behavior. Starting with D2C approach there is recommendable.

Can your consumers afford your product in their market, what alternative options do they have now and how affordable is that compared to your product?

3. Who can you partner with in your target market?

Start looking at your competitors or indirect competitors in your target market. Who are they and with whom did they partner, which retailer and distributors?

If your product is not competing on the most important key characteristics, you can reach out to these companies as well and find the right decision makers.

This is easier said than done. This requires time and effort. However, once you succeed and you open these doors, then your end consumers can find your innovation easier, making it more accessible to purchase from your partner directly than paying import fees to buy overseas. Make it convenient for your end customer to find your product locally.

To know exactly what retailers are looking for to list a new product, we created a guide with 7 steps to get your product in front of retail buyers.

If you are looking for a fast and smart way to access distributors and retailers in new markets, check out how Tradesnest can help you. Tradesnest is a B2B platform for emerging brands in consumer electronics looking to find distribution and retailers in new markets around the world.

Starting today with a B2B2C approach is easier than it was years ago. With a lot less capital, you can enter new markets in months now instead of years and costly trade shows. You can read the full article here.

Not sure if B2B2C is right for you? Do the quick test here.

How to Pitch Your Consumer Electronics Products to Distributors

How to Pitch Your Product to Consumer Electronics Distributors

Starting a hardware company and creating an innovative product is not easy. Producing a quality product that people love is a challenge. Going from consumer sales to retailers’ shelves is only possible with the right strategy. Standing out online and on marketplaces is one thing, getting electronic distributors to have faith in your company and invest in your product is a whole different game.

In this article, we will walk you through the best strategies on how to stand out, pitch your product and get the electronic distributors onboard to help you get on retailer’s shelves. We will cover everything from researching potential distributors to building and maintaining relationships with them, as well as everything in between. By following our tips and strategies, you will be well on your way to create a memorable pitch and make the best first impression.

Researching and Selecting the Right Electronic Distributors

By carefully researching and selecting the right distributors, you can increase your chances of successfully distributing your product and expanding into new markets.

The first step is to find good distributors that fit your needs. Selecting the right partners will give you the opportunity to reach a larger audience and increase your sales. Electronic distributors have access to a wide network of big retailers. If you want to learn more about the benefits of working with distribution partners, you can read the article here. 

Preparing Your Product Pitch: Tips and Strategies

– Identify distributors in your industry and choose 

– Highlight the unique features and benefits of your product 

-Use storytelling techniques to engage with distributors and create an emotional connection 

– Anticipate and address potential objections or concerns distributors may have 

– Practice your pitch with your colleagues to refine your delivery and timing

 – Use visuals and multimedia to enhance your pitch and make it more memorable 

– Be confident, authentic, and passionate about your product

– Follow up with them after the pitch to answer any remaining questions and solidify the relationship

Pitching Strategies

1. Crafting an Eye-catching Presentation

Making a captivating presentation is the first step in developing an effective pitch. This is crucial if you’re showing your product to distributors who don’t know much about your company. Your presentation must be concise while also being thorough enough to fully convey the features and benefits of your product. If you want to catch buyers’ attention, do not show only high-quality product images but also images that depict people in a life-related activity with your product. 

On top of that, you need to craft a nice storyline for your product which at the same time highlights its major features. This story should be interesting, simple to follow, and most importantly customized for the particular buyer’s interests you are speaking to. For example, if your product can be sold to different types of businesses or users, show the lifestyle pictures of the product in different situations; office, home, traveling, etc. Keep in mind that if you provide too much information it can be overwhelming and can detract from the overall message you are trying to convey.

2. Show Traction

To show traction means to demonstrate progress and momentum toward a specific goal. Whether it’s a startup seeking investment or an individual pursuing a career change, showing traction is critical in gaining support and credibility. This can be achieved through various metrics such as revenue growth, customer acquisition, or product development milestones. It’s important to not only communicate these metrics but also highlight the significance of each achievement in relation to the overall objective. By showing traction, one can prove their ability to execute and ultimately increase their chances of success.

This may be the most essential element you need to include in your pitch to be successful. In other words, if you want to gain traction you need to establish that your product has a good track record. These are metrics like the number of units sold and retailers who already carry your product. Also, reviews are essential. You should also emphasize your marketing efforts and any media press your product may have received. The goal is to convey clearly that your product is in demand and has a wide potential customer base.

3. Manufacturer Suggested Retail Price (MSRP)

Manufacturer Suggested Retail Price (MSRP) is the price suggested by the manufacturer of a product to be sold by a retailer. The MSRP is something that should be constantly tested by your company. It is also known as the price that the manufacturer believes the product is worth. The MSRP is usually higher than the actual selling price of the product as it includes the cost of production, marketing, and other expenses. The purpose of MSRP is to provide a standard price for the product across all retailers. 

Understanding your competition and where your company positions its price is crucial. A good pitch needs to cover that the market is willing to pay the MSRP set out by your company and that your distributor will not face issues with this. You also need to ensure that the distributor believes that the pricing is on the low end, meaning that it is attractive. In that case, make sure you are able to explain well your pricing strategy for different markets.

4. Understanding the Market you Want to Enter

Entering a new market is challenging. You have to do thorough research on the market you want to enter and the particular needs of your target audience. A product can be of value in certain markets and not in others. Obvious examples are snowmobiles or heating devices. But another example can be a car air purifier. In cold climate countries, you may not need an air purifier in the car, as you can easily open your windows and get fresh air. However, in warmer climates, opening a window will not be a good solution as the air conditioning is on. So, targeting the right audience is essential.

5. Showcase your Unique Brand Identity

If you want to make your business successful you need to build your brand identity. Your pitch should highlight the brand’s core values and mission, as well as the unique features of your product. Once you have built your brand’s identity you can demonstrate your brand’s personality in your pitch. This will make buyers remember who you are and what you have to offer. 

Additionally, your brand needs consistency. So try to be consistent in your marketing activities across all channels including your website, social media profiles, colors, etc. This will contribute to the development of a recognizable brand image.

6. Retail Ready Packaging (RRP)

A common mistake young companies make when pitching their product to distributors involves their packaging. Selling your product online vs retail is completely different.

A consumer online will probably not care so much about the packaging, however, standing out on retail shelves is a whole different ball game. This can be easily avoided by just going to different retailers and start asking people’s opinions working in the store or if even better the store manager. They can give you valuable insights that you may have not thought about. For example, languages, a peg hole to hang the product, clear description, etc. 

You can make a great first impression and establish long-lasting partnerships that will be beneficial to you and the buyer by taking the time to understand what they are looking for and how your product is worth the effort to invest in. 

7. Certifications

Certifications may be another key question you can receive when you pitch your product to a new distributor in a new market. Distributors can’t sell a product if it doesn’t qualify for the key standards of the local country. Each market and retailer may demand another type of certification for your innovation. It is therefore essential to conduct first research to understand which certification may be needed for that market. If you cover the above key elements in your pitch, you will be able to significantly increase your chances of partnering with your ideal distributor in the market you are targeting.

8. Handling Objections and Questions from Distributors

When it comes to managing a network of distributors, it’s essential to be prepared for objections and questions that may arise. Distributors may have concerns about product quality, pricing, or competition. It’s important to listen actively, acknowledge their concerns, and provide clear and concise responses. It’s also important to anticipate common objections and have responses ready in advance. By doing so, you’ll be able to address concerns quickly and effectively, build trust with your distributors, and ultimately close a deal. Remember, objections and questions are opportunities to learn and improve your offering – embrace them and turn them to your advantage.

9. Following Up After Your Product Pitch

After you’ve finished your product pitch, it’s important to follow up in a timely and professional manner. One best practice is to send a thank-you email or message within 24 hours of the pitch. This shows that you appreciate the recipient’s time and interest in your product. It’s also a good idea to schedule a follow-up call or meeting to discuss the next steps and answer any additional questions. Make sure to stay organized and keep track of your follow-up efforts. Persistence is key, but be respectful of the recipient’s time and preferences. In this way, you can increase your chances of securing a deal and building a strong business relationship.

10. Measuring and Evaluating Your Product Pitch

Achieving success in pitching your product requires careful measurement and evaluation. Thus, if you want to improve your pitch and overall performance you should gather feedback and analyze the results. This process can help you refine your pitch and make it more effective. Additionally, tracking metrics such as conversion rates and sales can yield valuable insights into your product’s performance and the effectiveness of your pitch. Also, keep in mind that you have to repeat this process each time you make a pitch, as each distributor may have different requirements.

Building and Maintaining Relationships with Electronic Distributors

In today’s digital age, building and maintaining relationships with electronic distributors is crucial for success in the industry. These distributors can provide valuable resources and connections, making it easier to source and obtain necessary components and equipment. To establish a strong relationship, communication is key. It’s important to keep in touch regularly, whether it’s through phone calls, emails, or even social media. Showing appreciation and acknowledging their efforts can go a long way in strengthening the bond. Maintaining transparency is also important, as it helps to build trust and ensures that both parties are on the same page. By prioritizing these efforts, businesses can create long-lasting partnerships with electronic distributors that benefit everyone involved.

Presenting Your Product to Electronic Distributors: Dos and Don’ts

-Do research the specific electronic distributor you will be presented to 

-Do prepare a concise and compelling presentation highlighting the unique features of your product 

-Do bring samples or prototypes to demonstrate the functionality of your product 

-Don’t oversell or exaggerate the capabilities of your product 

-Don’t neglect to address potential concerns or limitations of your product 

-Don’t forget to follow up with the distributor after the presentation to answer any further questions

Preparing Your Pitch: Key Elements to Include

– Start with a strong and attention-grabbing opening statement 

– Clearly articulate the problem or need that your product solves 

– Explain how your product is unique and differentiates from competitors 

– Provide evidence to support the effectiveness and success of your product 

– Outline the specific benefits and value that your product offers 

– Include a clear call to action and the next steps

Conclusion

In conclusion, successful product pitches to electronic distributors require careful consideration and preparation. It is important to do thorough research to ensure that the product meets their needs and demands. Additionally, a clear and concise pitch that highlights the unique features and benefits of your product can greatly increase the chances of being accepted. It is also important to establish a positive and professional relationship with the distributor, as this can lead to a long-term partnership. Finally, presenting a well-designed and visually appealing product prototype can make a good impression and further increase the likelihood of success. By incorporating these key elements, you can increase your chances to expand your business through distributors. 

At Tradesnest, we make it our mission to help innovative brands succeed to expand their business into new markets. If you are an innovative brand in consumer electronics and looking to expand your sales into new markets, then we would like to invite you to register for free here and help you find the best distributors around the world for your product.

Wholesale vs Retail

Wholesale vs Retail

If I were to ask you, how many wholesalers can you name, what would your answer be? None? Perhaps a couple? But If I were to ask you to name some retailers, you could probably think of quite a few. Of course, this should not come as a surprise since as customers we interact much more with retail stores rather than wholesalers in our daily lives. However, as a company, you need to consider both in order to acquire a more holistic overview of the market. In this article, you will learn everything you need to know about wholesale vs retail and you will be able to access which best fits your needs.

So, If you have an innovative product and you are ready to expand into new markets, you may think that the most efficient way to do it is through retailers. Your ultimate goal is to place your product on the retailers’ shelves, so why not connect with them directly? The answer is not straightforward as in some cases, it is much more beneficial to partner with wholesalers first. Wholesalers and retailers have many differences but also similarities that we will explain in this article. There is not one fit for all brands as each case has its own benefits and drawbacks.

Wholesale

Wholesalers play a crucial role in the distribution process by serving as intermediaries between brands and retailers. They act as a link in the supply chain, facilitating the flow of products from the manufacturer to the end consumer. By buying products in large volumes, wholesalers can negotiate lower prices, taking advantage of economies of scale.

Typically, wholesalers cater to retailers rather than selling directly to individual consumers. They offer a wide range of products across various B2B industries, including consumer electronics. They often maintain extensive inventories, enabling retailers to access a diverse selection of products from a single source.

Apart from offering competitive pricing, wholesalers provide value-added services such as warehousing, inventory management, and bulk delivery. They help retailers by reducing their supply chain costs and ensuring a consistent supply of products. Finally, they also play a role in product distribution by reaching retailers in different geographical locations, ensuring the widespread availability of products.

Types of wholesalers

Wholesalers can be categorized into different types based on their specific roles and functions in the supply chain. Here are the most common types of wholesalers:

1. Merchant Wholesalers: Merchant wholesalers are the most common type of wholesalers. They purchase products directly from manufacturers and sell them to retailers or other wholesalers. Merchant wholesalers take ownership of the products they sell and handle their own inventory management, warehousing, and distribution.

2. Manufacturers’ Sales Branches and Offices: Some manufacturers establish their own wholesale divisions or sales offices to distribute their products. These branches or offices act as wholesalers, selling the manufacturer’s products directly to retailers. This type of wholesaling is common in industries such as automotive, electronics, and consumer electronics. However, these manufacturers are usually big companies with a well-established position in the market. 

3. Import/Export Wholesalers: Import and export wholesalers specialize in the global trade of products. They purchase products from manufacturers in one country and sell them to retailers or wholesalers in another country. These wholesalers handle the whole procedure of international logistics, customs regulations, certifications and documentation required for cross-border trade.

These are some of the main types of wholesalers that exist in the marketplace at the moment. Each type serves a specific purpose in the supply chain, ensuring the efficient distribution of products from manufacturers to retailers or end consumers.

Retail

A retailer is a business entity that sells products directly to individual consumers for their personal use or consumption. Retailers are the final link in the supply chain, connecting wholesalers or brands with the end consumers. Retailers operate in various formats, including physical stores, online platforms, and a combination of both (brick-and-mortar stores with an online presence). They offer a wide range of products in order to cover consumer needs and preferences. 

Common examples of retailers include department stores, supermarkets, boutiques, e-commerce platforms, and specialty stores.

Unlike wholesalers who sell products in bulk, retailers typically purchase products in smaller quantities from wholesalers or directly from brands. They add value to the products through packaging, branding, merchandising, and customer service, creating an engaging and convenient shopping experience for consumers. 

Retailers play a vital role in the economy, as they are responsible for bringing products directly to the end consumers. They act as intermediaries between producers and consumers, bridging the gap and meeting the demands of individual buyers. 

Retailers employ various strategies to attract and retain customers as well as they are responsible for placing the products in the right spot. They focus on marketing, advertising, and promotions to showcase their products and differentiate themselves from competitors. Retailers often tailor their offerings to specific target markets, providing a curated selection of products that appeal to their customer’s preferences.

In addition to selling products, they also offer additional services such as after-sales support, warranties, product demonstrations, and returns/exchange policies. They aim to provide a seamless and satisfactory shopping experience, building customer loyalty and fostering long-term relationships.

Wholesale vs Retail Examples

Wholesale Examples

Here are some examples of consumer electronic wholesalers:

1. 123Wholesale.co.uk: One of the most popular wholesalers of electrical goods in the UK. They have a wide range of products including kitchenware, houseware, haircare, home & personal entertainment, gift items, remote-controlled toy cars and audio-video accessories.

2. Aulola: UK’s Consumer Electronic page, where you will find a wide selection of consumer electronics including Game Accessories, Personal Security, Smart Electronics, Smart Watch & Accessories, Camera Accessories, Office equipment, Digital Voice Recorders, Measurement & Analytics, etc. They offer the lowest wholesale price and the wholesale quantity only needs 10-100pcs. 10000+ stocks in our Manchester UK Warehouse.

3. Electro-Sources Inc: Electro-Sources Inc is a wholesale supplier of consumer electronics, specializing in sourcing and distributing various electronic products to retailers and resellers. They offer competitive pricing and a range of products, including smartphones, tablets, computers, audio equipment, and more.

4. Tech Wholesale: Tech Wholesale is a prominent wholesaler specializing in consumer electronics. They offer a wide range of products, including smartphones, laptops, tablets, audio equipment, and accessories. They provide bulk purchasing options to retailers, businesses, and resellers.

These are just a few examples of consumer electronic wholesalers in the market. It’s important to note that availability and specific product offerings may vary by region and country. Retailers can partner with these wholesalers to access a wide range of consumer electronics and stay competitive in the rapidly evolving consumer technology industry.

Retail Examples

Here are some examples of consumer electronic retailers:

1. Best Buy: Best Buy is a well-known consumer electronics retailer with a vast selection of products, including smartphones, computers, televisions, home appliances, gaming consoles, and more. They operate physical stores as well as an online platform, providing customers with a wide range of options and a personalized shopping experience.

2. Walmart: Walmart is a multinational retail corporation that offers consumer electronics among a wide range of products. They operate physical stores as well as an online platform, providing customers with access to smartphones, TVs, computers, gaming devices, and other electronic gadgets at competitive prices.

3. Apple Store: Apple operates its own retail stores worldwide, providing a unique shopping experience for its range of consumer electronics, including iPhones, iPads, Mac computers, Apple Watches, and accessories. The Apple Store offers a dedicated space for customers to explore and experience their products and receive expert advice.

4. Target: Target is a retail corporation that offers a wide range of consumer electronics products in its physical stores and online platform. They provide a diverse selection of electronics, including televisions, computers, smartphones, gaming consoles, and accessories. Target is known for its competitive pricing and convenient shopping experience.

5. MediaMarkt: MediaMarkt is a leading consumer electronics retailer operating primarily in Europe. They offer a broad range of electronic devices, including smartphones, laptops, televisions, audio systems, gaming consoles, and more. MediaMarkt is known for its extensive product range, competitive prices, and customer-oriented services.

These are just a few examples of consumer electronics retailers that are widely recognized. The consumer electronics market is diverse, and there are many other retailers, both online and offline, in different regions and aligned to customer preferences. These retailers provide customers with access to the latest consumer electronic devices and technologies, along with support services and warranties to enhance the overall shopping experience.

Similarities between Wholesaler vs Retailer

While wholesalers and retailers have distinct roles in the supply chain, there are also some similarities between them. Here are a few key similarities between wholesalers and retailers:

1. Distribution of Products: Both wholesalers and retailers are involved in the distribution of products. They serve as intermediaries between manufacturers or suppliers and end consumers. Wholesalers distribute products to retailers, while retailers distribute products directly to individual consumers.

2. Customer Focus: Both wholesalers and retailers aim to satisfy customer needs and preferences. Wholesalers understand the requirements of retailers and strive to provide them with the right products in the desired quantities. Retailers, on the other hand, focus on meeting the needs of individual consumers by offering a wide range of products and providing a convenient and engaging shopping experience.

3. Inventory Management: Both wholesalers and retailers handle inventory management. Wholesalers maintain large quantities of products in their warehouses to fulfill the demands of retailers. They ensure a consistent supply of products to retailers to meet customer demands. Similarly, retailers manage their own inventories to ensure products are available to consumers when needed.

4. Marketing and Promotion: Wholesalers and retailers both engage in marketing and promotional activities. Wholesalers often provide marketing support to manufacturers by promoting their products to retailers. They may offer marketing materials, product displays, and assistance in promoting new products. Retailers, on the other hand, focus on marketing directly to consumers through advertising, promotions, and creating an appealing shopping environment.

5. Profit Margin: Both wholesalers and retailers operate with the goal of generating profit. Wholesalers typically make a profit by selling products to retailers at a higher price than their acquisition cost. Retailers, in turn, mark up the prices of the products they sell to consumers to cover their expenses and generate a profit.

6. Supply Chain Management: Both wholesalers and retailers are involved in managing the supply chain. Wholesalers ensure a smooth flow of products from manufacturers to retailers by coordinating logistics, transportation, and inventory management. Retailers manage the flow of products from wholesalers to consumers, ensuring products are available in the right place at the right time.

While there are similarities between wholesalers and retailers, it’s important to note that they have distinct roles and functions within the supply chain. Wholesalers focus on supplying products in bulk to retailers, while retailers focus on selling products directly to individual consumers.

Differences between Wholesaler and Retailer

Retailers and wholesalers play distinct roles in the supply chain. Here are some key differences between a retailer and a wholesaler:

1. Wholesale vs Retail: Customers 

The primary difference between a retailer and a wholesaler lies in their target customers. A retailer sells products directly to individual consumers or end-users. They operate physical stores, online platforms, or a combination of both to provide a convenient shopping experience for consumers. On the other hand, a wholesaler sells products in large quantities to companies, such as retailers, e-commerce sellers, or other wholesalers, who then sell them to end consumers.

2. Wholesale vs Retail: Product Quantities 

Retailers typically purchase products in smaller quantities to meet the demands of individual consumers. They focus on offering a wide range of products in varying quantities to cater to diverse consumer preferences. Wholesalers, on the other hand, buy products in bulk from manufacturers or suppliers. They specialize in handling large quantities and selling them in wholesale quantities to retailers.

3. Wholesale vs Retail: Pricing

Retailers often sell products at higher prices compared to wholesalers. They mark up the prices of the products they purchase from wholesalers to cover their operating costs, such as rent, staff wages, marketing, and profit margin. Wholesalers, on the other hand, sell products to retailers at lower prices per unit since they sell in bulk. The lower prices offered by wholesalers allow retailers to make a profit by selling products at a higher retail prices to consumers.

4. Wholesale vs Retail: Marketing and Packaging 

Retailers focus on marketing directly to consumers to create brand awareness, drive foot traffic to their stores or website, and promote their products. They invest in advertising, store displays, packaging, and other marketing initiatives to attract and engage customers. Wholesalers, on the other hand, often provide marketing support to manufacturers or suppliers, promoting their products to retailers. They may offer marketing materials, product displays, and assistance in promoting new products to retailers.

5. Wholesale vs Retail: Inventory Management 

Retailers manage their own inventories to ensure products are available for immediate sale to consumers. They forecast demand, replenish stock, and handle the storage and organization of products. Wholesalers, on the other hand, maintain large inventories in their warehouses to fulfill the needs of retailers. They focus on procuring and distributing products efficiently to ensure a steady supply for retailers.

6. Wholesale vs Retail: Customer Interaction 

Retailers have direct interactions with consumers and provide personalized customer service. They assist customers with product selection, answer inquiries, and handle customer complaints or returns. Wholesalers, in contrast, have limited interaction with end consumers since they primarily sell to businesses. Their focus is on building relationships and providing support to retailers in terms of product availability, pricing, and logistics.

Understanding these distinctions is important for brands, retailers, and wholesalers to effectively operate within the supply chain and meet the needs of both businesses and end consumers.

Conclusion

Before expanding your reach and distributing your products effectively, it is crucial to comprehend the differences between wholesalers and retailers. While retailers are more well-known and interact directly with consumers, wholesalers play a key role in the supply chain as intermediaries and can help brands to expand faster. 

For brands with innovative products looking to expand into new markets, connecting with retailers may seem like the most efficient way to reach consumers. However, working with wholesalers can provide brands with unique benefits, such as accessing established distribution networks, cost savings, and logistical support.

Ultimately, the choice between wholesale and retail distribution depends on the specific goals, product characteristics, and target market of each brand. By carefully considering the differences and similarities between wholesalers and retailers, brands can make informed decisions to maximize their distribution strategies and achieve success in the marketplace. 

At Tradesnest, we help innovative brands to find good partners and expand into international markets fast. By connecting directly with these partners, brands can introduce their products in over 80 markets around the world.

Sign up on tradesnest.com today and start connecting with the best distributors, wholesalers, and retailers in the industry today. 

The Power of Water Purifiers

The Power of Water Purifiers

Have you ever questioned how clean is the water you drink on a daily basis? With the rising levels of pollutants, ensuring the cleanliness and safety of the water we consume has become imperative for more and more people throughout the world.

Water is essential for human survival. Nonetheless, not everyone has access to it. Most importantly, even if that was not the issue, not all water sources would be clean and safe for consumption. In fact, research showed that more than 2 billion people live in regions with water scarcity. A phenomenon that is predicted to worsen in certain regions as a result of population growth and climate change.

More specifically, a significant amount of the world’s population still consumes tap water. But tap water can be subject to contamination from viruses, disease-causing germs, and metals such as mercury, chlorine, fluorine, lead, and more.

In 2014, the World Health Organization reported 842.000 deaths per year from waterborne diseases. Especially in developing countries, where sanitation is a big concern, water is usually unsafe for drinking.

Nevertheless, thanks to technological advancements, nowadays, more and more people have access to clean water. That’s because they can either install water purification systems in their houses or use bottles of water with filtering systems. 

What is a water purification system?

Water purification systems help us to remove water impurities. In this way, we can consume clearer, healthier, tastier, and above all, safer water.

If you think about it, water is necessary for almost every household activity, such as cooking, cleaning, bathing and many more. Hence, the ability of water purifiers to eliminate minerals and biological contaminants from tap water is vital.

New Innovative Technologies

During the last decade, several advanced technological solutions in the water purification sector have been discovered. For example, today people can easily find convenient, cost-effective and eco-friendly alternatives to single-use plastic bottles. 

UV Technology

Among these technological discoveries, the UV Purifier is undoubtedly one of the finest technological discoveries. UV light can immediately kill microorganisms such as viruses, bacteria, and pathogens found in water. Research shows that UV-C light provides the highest germicidal efficacy, eliminating 99.9996% of bacteria. 

Waatr has integrated this technology and manufactures bottles with UV Led technology. These bottles guarantee access to safe and clean water from anywhere. In addition, these bottles have a self-cleaning feature that eliminates the need for hand washing and prevents the development of bacteria or mold inside the bottle, keeping it fresh and odor-free. Recently they introduced a revolutionary technology which is called  4D purification technology. This technology uses a combination of dual UV-C LED purification and a filter cartridge system to reduce particulates, chemicals, and metals. 

Ceramic Pod

Moreover, another advanced technology that recently emerged is the ceramic pod. GOPure uses a portable, environmentally friendly pod that keeps drinking water clean and safe, while also improving the overall taste. In a matter of seconds, contaminants present in standard tap water are mitigated, and the pH balance is improved. The pod has a doubly porous structure due to its 3D composition and purifies continuously the water to keep it fresh. Each pod can purify up to 264 gallons of water, which is equivalent to 2,000 daily refills of a standard-size reusable water bottle.

Filter with 5 layers

Finally, a noteworthy example is ZeroWater. Zero Water has a unique filter that filters the water through 5 different layers. The five different parts of the filter contribute to the dissolution of all the substances from the water. In this way, all visible solids, inorganic substances and pollutants that are remaining in our tap water are destroyed. 

Conclusion

The examples mentioned above are just a few of the many sustainable solutions that ensure the provision of clean and safe water globally. On top of that, with the rapid population growth, water scarcity is more apparent than ever. Still, as water purifiers offer multiple benefits and continue to evolve, more consumers consider adopting such technological solutions that guarantee clean water consumption. 

This is also one of the main reasons why the water purifier market is projected to have tremendous economic growth in the next decade. In particular, according to Fortune Business Insights, the water purifier market is expected to grow from $6.12 billion in 2022 to $9.10 billion by 2029.

At Tradesnest we always keep an eye on the latest innovations. That’s why we work with some of the most innovative brands that provide technological solutions and specialize in the water purification sector. Our goal is to support brands with cutting-edge technologies to find new partners to expand their sales in new markets. 

If you are a distributor interested in expanding your portfolio by adding innovative products, we would like to invite you to register for free here and connect directly with innovative brands and build new partnerships.