Navigating Global Market Access (GMA) for Success

Global Market Access GMA

In today’s globalised world, expanding into new markets has become an integral part of a business’s growth strategy. As your company grows, it is important that you gain access to new markets in order to boost sales and brand notoriety. However, venturing into international markets with a product, especially electronic products, can be a daunting task, with numerous regulatory challenges. This is where Global Market Access (GMA) steps in as a vital component of your business strategy, ensuring that your products comply with international regulations and standards.

In this article, we will delve deeper into the world of Global Market Access, providing valuable insights into the certification requirements, addressing common questions, and guiding you through the intricate GMA process. 

Navigating the World and GMA:

GMA encompasses a comprehensive set of processes and requirements that businesses must navigate to gain entry into foreign markets. It involves understanding the diverse regulatory frameworks, product standards, and certification processes imposed by different countries or regions. For example, the FCC, Federal Communications Commission, in the United States of America, regulates electronic products. FCC certification may have different standards than CE, Conformité Européen, certification. By effectively managing GMA, businesses can streamline the path to market entry, minimise costly delays, prevent revenue loss, and safeguard their brand reputation from potential legal ramifications associated with non-compliant products.

Navigating the landscape of GMA requires a keen understanding of the regulatory intricacies and technical requirements set by each country or region. From safety and electromagnetic compatibility, also known as EMC, standards to environmental regulations and labelling requirements, each market may have its own unique set of compliance obligations. While some countries may accept a certification from another as proof of a product’s regulation, this is not true for all countries. For example, CE certification is accepted by Switzerland even though it is not a European Union member. However, it is not accepted in the United States. Therefore, GMA is important if you want to ensure your brand meets certification standards in multiple countries. By successfully obtaining the necessary certifications and approvals, you can demonstrate that your products meet the safety, quality, and performance standards expected by consumers and regulators worldwide. 

The Benefits of GMA:

GMA serves as a vital framework for businesses aiming to expand their operations beyond their national borders. By proactively addressing compliance issues and streamlining the GMA process, companies can achieve several key benefits:

  1.  Market Expansion: GMA opens doors to new markets, enabling businesses to tap into the immense potential of global consumer demand. For example, their electronic product may not be common in a country yet, leading to high demand for that product. This enables a company to come in and take a large market share immediately. It is necessary that you comply with international regulations, which demonstrate a company’s commitment to quality and safety, fostering trust and customer loyalty.
  1.  Cost Efficiency: Through proper GMA management, businesses can identify and rectify compliance issues early in the product development stage. Through proper market research, issues with branding, marketing, and consumer appeal can be resolved early on versus after entering the market. This proactive approach minimises redesigning or reengineering efforts, saving both time and resources.
  1.  Competitive Advantage: Adhering to global regulations puts businesses at an advantage over non-compliant competitors. By demonstrating a commitment to meeting international standards, companies can differentiate themselves and gain a competitive edge in the marketplace. For example, compliance with regulations means you have access to more distributors in an area, as distributors do not want to risk selling non-compliant products. 

The Complexity of Global Market Access:

Global market access encompasses several aspects, from trade barriers to regulatory compliance. Some of the key factors involved in GMA are outlined below:

Regulatory Compliance:

Businesses need to understand and comply with the laws, regulations, and standards set by foreign governments and regulatory bodies. Whether it is the radio frequency your product operates at or its structural integrity, it is important to meet these standards. Generally, product safety, quality control, labelling requirements, and environmental regulations need to be met before you can enter a market. It is important you  meet compliance standards, or you risk being unable to enter a market at all.

Certification and Testing:

Depending on the industry, products may need to obtain certifications, undergo testing, or meet certain standards before gaining market access. This can include certifications for product safety, its environmental impact, or quality control. For example, in China, you must obtain China Compulsory Certification, CCC, in order to sell your product. Without obtaining CCC Certification, manufacturers are prohibited from importing or selling their products in China.

Tariffs and Trade Barriers:

Different countries impose tariffs, import duties, quotas, and other trade barriers to protect their domestic industries or regulate imports. These are generally done in order to promote the purchase of local products and brands. If a country has a heavy tariff imposed on foreign electronic goods, you may want to choose a different market to target first. From a financial standpoint, it is critical to understand the impact of tariffs in your target market in order to obtain GMA. 

Market Research:

Before entering a new market, companies need to conduct market research to understand consumer preferences, cultural nuances, the competitive landscape, and local business practices. This information helps tailor products, marketing strategies, and business models to the specific market. For example, you would not want to include imagery perceived as offensive on your packaging. Additionally, certain services or products your company provides may be able to capture a larger market share if no comparable goods are available. 

Distribution and Supply Chain:

Building an efficient distribution network and managing the global supply chain are critical for successful global market access. This includes identifying reliable partners or distributors, navigating import logistics, and ensuring timely delivery of products or services. By ensuring the availability of your product, you are increasing your exposure in target markets, your sales, and your market share.

The process of navigating global markets with electrical and electronic products is far from straightforward. From locating reliable distributors to conducting market research, the GMA process is difficult. Each country has its own set of regulations and standards that govern product safety, electromagnetic compatibility, environmental impact, and more. However, if you can effectively address the aspects listed above, you can expand your reach, tap into new customer bases, and gain a competitive edge. GMA is critical for companies seeking to expand beyond their country of origin into new markets.

The Importance of GMA in International Trade:

Expanding their presence in international markets is a strategic goal for many manufacturers. However, before their products can be imported and sold in foreign countries, they must navigate product certifications and approvals. To facilitate this process, manufacturers often collaborate with companies specialising in GMA services. Such services may include language translation, market research, type approval certification, testing, and regulatory strategy. These GMA consultant services help take the burden off the brand in the process of expanding into new markets. 

GMA and Product Approval:

pathway with steps and goal

Understanding the importance of mandatory approvals is crucial for manufacturers seeking to expand into specific countries. Compliance with regulatory type approvals is necessary to import products, clear customs, and meet country-specific regulations. The approval process can vary in complexity, ranging from basic self-declaration to more intricate types of approvals.

Obtaining product approval requires a comprehensive understanding of each country’s regulatory framework and associated requirements. Manufacturers must adhere to legal obligations, such as incorporating specific product labels, translations, and statements in user manuals. Some countries also require the presence of in-country local representatives or certificate holder services, which GMA companies can provide if needed.

Additional requirements may include factory inspections, such as ISO9001 or CIG023, and pre-import inspections of each shipment in certain countries. While some countries accept CE/FCC test reports as part of the approval process, many require testing to be conducted at approved or accredited test labs within their own jurisdiction.

Given the constantly evolving approval schemes and the lack of consistent standards in many regions, it is crucial to partner with a GMA company that possesses the expertise to stay abreast of changing requirements. By engaging with a reputable GMA service provider, manufacturers can navigate the complexities of global product certification more efficiently, ensuring compliance with regulations and accelerating market access for their products.

Regulatory Type Approvals: Streamlining Compliance Processes

check with circle

When it comes to GMA, regulatory type approvals are a crucial aspect of ensuring compliance with differing standards across the globe. These approvals can be broadly classified into three main categories: in-country tests, type approvals, and mutual recognition agreements. Understanding these categories and their differences is vital for businesses seeking to navigate the complexities of global markets effectively.

1. In-Country Tests:

Some countries, such as China, Brazil, and South Korea, have regulations mandating testing and certification must be conducted exclusively within their borders. In-country test approvals require manufacturers to send their products to accredited testing laboratories located in the respective countries. These labs conduct rigorous testing to evaluate product compliance with local standards and regulations and are critical to the certification process. It can be beneficial to collaborate with in-country experts who can help streamline the testing process and ensure that products meet the necessary compliance standards. 

2. Mutual Recognition Agreements (MRAs):

Mutual Recognition Agreements (MRAs) offer a pathway to streamline testing and certification processes by leveraging existing agreements between countries. Under MRA test approvals, manufacturers can seek compliance based on mutual recognition of test reports conducted in accredited laboratories.

For example, widely recognized MRAs include the Federal Communications Commission (FCC) in the United States, the Conformité Européene (CE) in the European Union, and the Ministry of Internal Affairs and Communications (MIC) in Japan. These agreements enable products tested and certified in one country to be accepted in other countries that have established MRA partnerships. This approach saves time and resources by avoiding duplicative testing procedures while ensuring compliance. Therefore, it is critical that a company seeking GMA research MRA partnerships.

3. Type Approvals:

Type Approvals, also known as certificates of conformity, are granted to a product that meets a minimum set of regulatory and safety requirements. Generally, type approvals involve leveraging existing test reports, typically obtained through testing performed according to international standards such as CE or FCC, to gain certification in a specific country. However, this process can require collaboration with a local representative (LRP) who has the necessary expertise and familiarity with the local regulations.

By working with an LRP, businesses can navigate the complexities of local regulatory frameworks and facilitate the acceptance of their existing test reports. This approach can significantly streamline the certification process and expedite market access while maintaining compliance with the specific country’s requirements.

Best Practises for GMA:

To effectively navigate the complexities of GMA, businesses should adopt the following best practices:

1. Early Engagement: Engage GMA experts and consultants during the product design phase to ensure compliance requirements are considered from the outset. This proactive approach minimises the need for costly modifications later on. By consulting a GMA expert, a business can save valuable time and money in the long run as they are not risking non-compliance. 

2. Regulatory Intelligence: Stay informed about the latest international regulations and standards relevant to your industry. Regularly monitor updates and changes to ensure ongoing compliance and to adapt quickly to evolving requirements. Not all countries operate on the same regulatory standards, and some may require re-certification of products. Therefore, it is important to stay up to date on regulations and changes to them.

3. Documentation and Testing: It is vital to maintain comprehensive documentation of product specifications, certifications, and test reports. Products should go through rigorous testing to validate compliance with applicable standards, ensuring that the necessary documentation is readily available for market access. As stated above, it is important to know if the testing or documentation requirements change in case a product needs to be re-tested. 

4. Collaborative Partnerships: Building partnerships with entities such as testing laboratories, certification bodies, and local representatives familiar with international markets is critical in the GMA process. These partnerships can provide valuable guidance and support throughout the GMA process.

The Benefits of a GMA Consultant Service:

GMA involves outsourcing the homologation or type approval processes to dedicated management companies. These companies possess the necessary expertise and resources to manage the certification requirements for multiple countries efficiently. By partnering with a GMA company, manufacturers can streamline the approval process, which results in a faster time to market.

One of the primary advantages of working with an experienced GMA company is their comprehensive knowledge of global regulations and requirements. These companies conduct thorough research to identify the specific certifications and standards that apply to each country. They possess an in-depth understanding of country-specific regulations, ensuring that manufacturers comply with all necessary mandates. Additionally, a GMA consultant may have local representatives in your market of interest who have relationships with local distributors. By having relationships in your country of interest already, it becomes easier for your brand to enter the market versus having to find distributors on your own.

Responsibilities of the Consultant:

GMA companies take on various responsibilities, including coordinating regulatory testing services, providing local representative and certificate holder services, and establishing direct contact with global regulatory agencies. GMA companies likely already know what documents one needs to prepare for authorities in their market of interest in order to become certified. They act as a central point of contact and manage the entire process of obtaining international type approval certificates.

Choosing to partner with a GMA company offers significant benefits, saving manufacturers valuable time, effort, and resources. It allows manufacturers to focus on their core competencies while leveraging the expertise of professionals who specialise in navigating the complex certification landscape. This approach is akin to hiring a tax expert for corporate taxes, as it eliminates the need for manufacturers to allocate dedicated personnel to keep up with evolving certification requirements. This may save a company time, money, and energy in the long run.


GMA certificate

Navigating the intricacies of regulatory type approvals is essential for businesses pursuing global market access. By understanding the distinct categories of in-country tests, MRA tests, and type approvals, companies can adopt a strategic approach to compliance. Engaging with local experts, leveraging mutual recognition agreements, and collaborating with trusted representatives will enable businesses to streamline their compliance processes, minimise delays, and effectively access international markets. By proactively addressing regulatory type approvals, companies can position themselves for success in the global marketplace and seize new growth opportunities.

At Tradesnest, we work with hundreds of consumer electronics brands that want to enter new markets. One of our partners, 360Compliance  is a dominant player in the product certification market, and they can guide and support you when it comes to GMA. Obtaining certifications is often a challenging process, and therefore, having a valuable partner can shorten the time to market (TTM).

If you have an innovative consumer electronics product and are looking to enter the global market, sign up today on On Tradesnest, you can connect directly with the best pre-vetted distributors and introduce your product in over 100 markets around the world. 

How to find distributors for your product

How to find distributors for your product

How to find distributors for your product

How to find distributors for your product

While you are building your business, it is essential to have the right distribution partners to work with. In addition to providing the right products at the right price, the ideal distribution partner will also be able to offer essential services such as warehousing and logistics to help you accelerate business growth. In order to find distributors for your product, you need to follow a number of steps that will help you to find the right one. Let’s first look at the benefits of working with distributors.

Benefits of distributors

In fact, distributors offer much more than only facilitating warehousing and logistics.

  1. Distributors have a strong network through the relationships they have built over time with retail buyers.
  2. Distributors know how to negotiate and close a good deal for your product with retail buyers.
  3. Distributors can get your product in front of the right buyers easier and faster because of the trusted relationships they have built.
  4. Distributors usually buy larger volumes as they sell to multiple retailers in the market.
  5. Distributors take care of marketing and often in their local language.
  6. Distributors handle product returns from retailers. This is a huge benefit for retailers, not to return products overseas.
  7. Distributors know what product certifications are needed for your type of product in their local market.

Finding the right distributor for your product can be one of the most frustrating and time-consuming tasks for a brand. It’s true, there are many excellent distributors out there but at the same time, substandard service exists everywhere and within distribution, it is no different. With this in mind, the right distributor can significantly grow your business in the target market or stall it.

What many brands don’t realize is that 85% of retail sales occur in-store. If you do not prioritize getting your products on retail shelves, you limit your potential sales significantly.

But how can you find the right distributors to get your product out there?

We wish distributors and retailers would come knocking on our door wanting to carry our product in their assortment, but unfortunately, that is not likely to happen. The reality is that you have to put in hard work to stand out with your product and convince buyers to select your product.

Set your business goals 

In order to find a great distribution partner, you should first determine what you are looking for in a partner. Also, you need to determine what your short-term and long-term goals are. More specifically, you need to identify in which category your product belongs. After that, you have to find who are the distributors within this category. Probably your product falls into multiple categories. Thus, you can collaborate with several distributors in the same market but in different sectors.

For example, imagine you have a smart door lock that can be sold to smart home buyers. However, a smart door lock could also be a fit in many more different sectors, such as security companies, the hospitality sector, etc. You can even target restaurants and gyms where employees need access to certain personnel facilities easily. So, try to broaden your spectrum and do not focus on just one distributor in one country and subsequently limit your sales.

So, now let’s look at how to identify the right market.

How to identify the right market

One of the mistakes companies make is to start by targeting the largest markets first. For instance, the US, UK, Germany, Japan, Spain, and France. However, that is not the best strategy, as usually, it is not a one-fit-for-all approach.

In order to evaluate if a market is suitable for your product you need to research:

  1. Price competition in that target market.
  2. What are the problems your product solves and who your end users are.
  3. What certifications are needed in that market.
  4. GDP per capita for the country you are targeting.

For example, imagine that your product is a high-end mobile accessory product and you are targeting less wealthy countries, such as Portugal or Greece, where the product will be perceived as too expensive.

Once you have a clear idea of what you are looking for and which is the right market for your product, you can begin the process of finding a distribution partner. 

Where to find distributors

  1. You can research online potential partners that are specialized in the industry of your interest and learn about their experience and expertise in your target markets. 
  1. Search distributor directories based on location, industry, product categories, etc.
  1. There are several agencies out there that can assist in connecting you with distributors. This is usually an expensive solution since the standard commission is around 7% to 10% for each product they sell to distributors or retailers.
  1. Ask for references from other brands that have worked with the potential partner, and reach out to those references to learn about their experiences. 
  1. You can attend trade shows and industry events to expand your network, make your product visible and meet potential distributors. However, they are costly and you usually need to invest months in preparation for one show. It is only recommended to do this when your company has a lot of traction and high sales growth.
  1. You can register at Tradesnest which is a global B2B platform where brands present their products to distributors and retailers directly. In addition, companies can get professional advice with their sales strategies and they can optimize their trade agreements, pricing, and presentation of their products.

Finding the Right Distributor for Future Success

 At Tradesnest we can assist your business to find trusted distributors in over 80 countries around the world within different industries.  

Tradesnest offers brands and distributors the right tools to connect with each other in a very timely and cost-efficient way. Our team of experts has created an environment where it’s easy to communicate with potential partners and quickly take your business relationship to the next level.

If you want to grow your business internationally fast and without spending much money, you can simply register directly on the Tradesnest platform where you can find distributors and connect directly with them. Here are some benefits you can gain by using the platform:

-Discover distributors at a global scale, see their general company profile and decide if they are a fit before reaching out to them.

-Grow fast in new markets and save time researching and pre-vetting distributors – we do all the work for you. 

-Post your products for free and be visible to our pre-vetted distributors’ network.

-Get orders through the platform and get paid easily and securely from 180 countries.

-Use Tradesnest to validate your product before spending a significant amount of time and money on international trade shows.

The best part is that the registration takes 3 minutes, it’s free and once your profile is accepted by our team your company and product profiles will be visible to our pre-vetted distributors’ network.

Find a distributor

How to Find the Right Distributor for Your Startup

7 min read

How to Find the Right Distributor for Your Startup

Let’s be honest, finding the right distributor can be one of the most frustrating and time-consuming tasks for a manufacturer. It’s true, there are many excellent distributors out there but at the same time, substandard service exists everywhere and within distribution it is no different.

As a startup, you need to pay close attention to certain factors and take time to choose trusted distributors that will deliver a level of service that will help your business grow in new markets. With this in mind, the right distributor can significantly grow your business in the target market or stall it.

But how can you find the right distributors to get your product out there?

Well, this is where research and experience comes into play.

How to Find the Right Distributor for Your Business

While the steps to finding a distributor are relatively straightforward, every situation is unique and every manufacturer requires a slightly different approach. There are four ways to find the right distributor for a startup or new business:

Attending International Trade Shows

An international trade show is one of the few occasions in which you can literally place your product in the hands of the target market. If you can afford an exhibit booth, this is highly influential and a major opportunity for branding but it’s essential that the trade show is aligned with your niche market.

At the same time, this method is the most costly and time consuming one. If you have no previous experience with the specific show it can turn out to be a complete waste of money and mostly time and resources wasted. Preparing for a show can take up to 3-4 months on average, renting the space, deciding to rent or buy a booth display, brand it to fit your company image and then comes the logistics. Shipping your products to the show and the cost of sending 2-3 sales reps, flight, hotel and food to work the booth for an average of 4-6 days show. Not forgetting that they will only be focused on the show meaning their existing clients will not receive the service they require during this time. On average this all can add up to a cost of 35,000 dollars for a 10-15 meter square booth. The ROI can then only be calculated after all the leads have been followed upon which in reality rarely happens correctly. Most distributors and retailers have already forgotten about your product a week later or they are impossible to reach. Going to trade shows can be  great if you have the right skill set to turn all the efforts in successful return on investment.

Cold Calling

As you may know, cold calling distributors around the world may seem as the most cost efficient way to reach the right distributor in your target market. Although the success rate is very small, a mere 1-3% on average. Research shows that sales people spend about 75% of their time calling on existing customers.

At the end what may seem as the cheapest way it can cost business greatly when they review the sales reps results at the end of the quarter or even the year. Spending on average 50,000 dollar on sales rep can be though for a small business if the results are missing.

Targeting the Market through Direct Mail Advertising

You will often find that Trade Associations have access to targeted mailing lists to connect you with distributors in specific markets, mostly it’s within the same country, like in the US, list of distributors in different states. If you want to grow your business in international markets you would have to find Trade Associations specifically in those countries. These mailing lists are generally a database collecting distributors name, email address and if lucky a phone number without really qualifying them. Depending on the price it can be interesting for some businesses. Direct email campaigns can be effective but it’s important to have a strategy for this advertising and not simply one email at the ready. That is to say, these campaigns are only worthwhile if you follow them up effectively.

How do you know which Distributor is right for Your business

Establishing the First Point of Contact

When you enter an agreement with any distributor, it’s important to know that you have the right person in front of you. For this reason, it’s perfectly acceptable to ask for references and any information which might suggest compatibility or possible conflicts of interest.

For example, if you find a distributor who sells similar products for another manufacturer, it’s usually best to move on elsewhere. As for compatibility, some distributors are better positioned to sell within certain regions or industries and this can significantly improve your chances of success.

Ensuring Trust and Competence

Trust is imperative and one of the founding blocks of any arrangement with distributors. However, competence is also key and unfortunately, nowhere near as common. In some cases, distributors can be inaccurate or unreliable and this is usually obvious when it comes to filling orders. That being said, it’s often too late by the time you realize such incompetence and the only way to avoid this happening is to ensure that you choose a trusted and reliable distributor.

Finding a Trusted Distributor

For many manufacturers, they are simply without the time or experience to research and locate the best distributors. Trust is the most important factor in terms of finding a distributor but the truth is, not every distributor is created equal. What’s more, they might have found a number of distributors but then struggle to validate any of the above. The time and research you put into this process will often determine the quality, reliability and success of your future business.

Finding the Right Distributor for Future Success

 At TradesNest we can assist your business to find a trusted distributors in over 80 countries around the world within different industries.  

TradesNest offers manufacturers and distributors the right tools to connect with each other in a very time and cost efficient way. Our team of experts have created an environment where it’s easy to communicate with potential partners and quickly take your business relationship to the next level.

If you have any questions or need assistance with this process, get in touch, and we can help you find the right distributor to move your business forward!


Are Trade shows still worth it?

Are Trade Shows Still Worth It?

5 min read

Are Trade Shows Still Worth It?

Let’s be honest, most business owners are excited by the prospect of attending an international trade show but very few are familiar with the actual benefits involved. It’s true, trade shows are most often fun and vibrant occasions but at the same time, recent studies suggest that most businesses make little preparation for what is usually a significant investment of time, money and resources.

With this in mind, it would seem that most businesses miss out on the true potential of these trade shows and for many more, the return on investment is simply not worth the effort. That being said, every business and circumstance is different and trade shows are still highly relevant for good reason.

Let’s take a closer look what trade shows have to offer and whether the return is worth the investment:

The Fantastic Benefits of Attending International Trade Shows

International trade shows have been around a very long time and the truth is, they continue to offer some very enticing benefits to the right companies. In fact, for large corporations with significant financial power, attending these trade shows is routine and expected throughout the year.

But what’s the attraction of international trade shows?

Well, trade shows enable companies to demonstrate their products in person and gain valuable contacts with influential people in high places. That is to say, many visitors at these shows are those with buying authority and this is precisely the type of people who can make things happen.

On the other hand, international trade shows are great for up-skilling employees, checking out the competition and collecting leads with the intention of following up after the show. As if that’s not enough, having a presence at one of these shows can improve brand recognition and awareness.

But that’s just part of the story…..

Measuring Success – The Problem for Most Businesses at Trade Shows

As already mentioned, most businesses fail to set objectives for these occasions and needless to say, this drastically reduces the return on investment. Similarly, when a business fails to apply any form of measurement after these shows, there is no way for the business to know what was achieved through the experience.

In fact, recent studies have shown how 76% of exhibitors have no specific objective when attending trade shows and what’s more, 80% of these businesses perform zero target-market research prior to the show. That is to say, it’s essential for exhibitors to get into the minds and behaviors of those in attendance but it would seem that most business fail to realize the importance of this research.

Simply put, most people seem to be good at recognizing the importance of international trade shows but then oblivious in terms of how they should prepare or benefit from them. The truth is, it can take several months to prepare for a trade show and whether this relates to the number of leads gathered or gaining traction with certain companies, these objectives need to be known a long time in advance.

Moral of the story: Benefiting from an international trade show requires months of preparation and lack of return can mean that attending these trade show might not be such a good idea.

When Attending International Trade Shows Might Not Make Sense

If it’s true that trade shows are considered an investment, there needs to be an identifiable return for attending one. While there’s sure to be a degree of fun and learning involved, this investment should yield a lot more than tips and tricks or useful contacts in the same industry.

Now, that’s not to say trade shows are to be avoided but rather that depending on the circumstances, it may or may not offer enough return on investment for certain businesses. As you may know, this is also why many business owners opt to meet and interact with distributors on B2B platforms like Tradesnest the process is much faster and a infinitely less expensive!

In case you might be asking yourself, international trade shows are incredibly expensive affairs. You can spend months preparing for the event which requires time and resources but then the actual costs involved are just as significant. For example, renting a display can cost several thousand dollars and this comes before any branding or logistics. What’s more, flights, transport, hotels and staffing all come with a high price tag and when it comes to places like the United States, Germany, China, France and Dubai, the average cost of attending an international trade show is $35,000.

As you know, this is merely some of the “costs” involved but the most important calculation will come afterward. That is to say, you need to gather leads and agreements at an international trade show but then also follow these up in such a way that they provide a financial return for the business.


Attending international trade shows has its benefits and this is certainly true for large companies which have the right skill-set to achieve a sufficient return on investment. However, more than 25% of businesses feel there is no alternative to trade shows other than flying to see distributors face to face. As already mentioned, this is simply not true and while trade shows are certainly better than flying to see distributors, B2B platforms offer a much more affordable way to meet the same distributors.

Finally, there’s a stark contrast between attending an exhibition in the local area and taking time away from the business for an international trade show. After all, if you happen to find a trade show relative to your niche in the local area, it would make perfect sense to attend and see what the event has to offer. On the other hand, if the business is strapped for cash, splashing out on an international trade show is little more than an unnecessary burden.

What trade show did you have in mind? At Tradesnest, we might have a more cost-effective alternative for putting you in touch with the right people!